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University of Virginia

Foundations of Business Strategy

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.

Status: Organizational Strategy
Status: Business Planning
BeginnerCourse9 hours

Featured reviews

AJ

Reviewed May 16, 2020

Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring.Even the peer review was done very fast without having to wait for long.

SH

Reviewed Apr 8, 2020

learned some great stuff on how to analyse a company's position.the report was difficult to do, since its been a while since I've had homework, but did help with the overall understanding.

AS

Reviewed Jun 9, 2020

i loved this course but little more descriptions and meaning of business terms will be better if included as many of us are not from finance background rest the course is must taken

AG

Reviewed Sep 22, 2019

A fantastic platform to learn the intricacies of business strategy and gain a clear understanding of the business landscape. You will find out why businesses act the way they do.

NG

Reviewed Jan 19, 2016

Very good course structure. Good lectures and lecturers. Good additional material and in general a very interesting course on the foundations of Business Strategy. Highly recommended!

PP

Reviewed Jun 28, 2019

Excellent course for people with minimal business understanding and who wants to understand how to analyze a business. The pedagogy and the material and case study are interesting.

SB

Reviewed Apr 28, 2020

One should do this course for becoming more proficient on strategic analysis. This course will provide you the fundamentals of how to formulate strategy to gain competitive advantage.

VK

Reviewed Jul 19, 2019

Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.

SM

Reviewed Jun 11, 2020

I felt really empowered after completing the course, as now, I have the required tools, at least the basic ones, to conduct Strategy analysis, and analyze how to go about a business.

SM

Reviewed May 19, 2020

This course is a great starting point for someone who wants to learn about strategic analysis. The topics flow logically, and the instructors possess deep knowledge of this field.

BS

Reviewed May 13, 2020

A great introduction to business strategy, delivered in a VERY clear and understandable way. Excellent use of Coursera's tools to ensure that the student takes onboard content.

AH

Reviewed Feb 7, 2016

I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.

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