HN
4.0
Reviewed Aug 8, 2020Great course for marketing purposes, less for intelligence
Out of date. A number of links no longer work and a number of the tools have changed or no longer available.
Introduction to Social Media Analytics
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
Status: Marketing Analytics
Status: Social Media Management
Course9 hours
Featured reviews
MM
5.0
Reviewed Nov 11, 2017Very useful tools presented, great explanations and perfect walk through with Excel.
DA
5.0
Reviewed Jun 19, 2020It is really helpful to understand the current business scenario of digital media.
DK
5.0
Reviewed Mar 14, 2019The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.
AG
5.0
Reviewed Jul 30, 2017very good and in depth course. also enjoyed the peer graded review
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Phillip
2.0
Reviewed Jul 7, 2020Keith
1.0
Reviewed Jul 22, 2020BAsically is a crimson hexagon tour... (this software doesnt exisist anymore), My expectation was how to download data from social network and use analytics (python, R, knime, etc) ... but software like Crimson we have a lot and are expensive is not analytic social media , the course is more "crimson tutorial user"
Dingoo
5.0
Reviewed Mar 15, 2019The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.
Dr.
5.0
Reviewed Jun 20, 2020It is really helpful to understand the current business scenario of digital media.
Aditi
5.0
Reviewed Jul 31, 2017very good and in depth course. also enjoyed the peer graded review
Zhang
5.0
Reviewed Feb 27, 2020As many students mentioned, this course contains a video tutorial of Crimson Hexagon which we don't actually have the access to operate it. To me, this course is very useful because I have used Crimson Hexagon and other social listening platforms before, I gained more systematic insights through this course. But for those new to the social listening platform, I believe there are some barriers to understand the concepts fully, but it is worth if you are going to devote to this career in the future.
Scott
1.0
Reviewed Oct 18, 2022Visuals are hard to see Readings are either broken or a decade old. They don't touch on the readings at all The instructor says "um" constantly Video needs editing The course title is Intro to Social media analytics.. ignores qunatitative metrics, quickly goes to blogs and review sites. Then jumps to some research he did . It gets off topic so fast. He doesn't illustrate much of what he is saying Basically reads the slides, doens't add much.
Tyler
1.0
Reviewed Oct 1, 2024There is no student support. I have yet to hear back from the course instructor about an inquiry that prevented me from completing the final assignment, and there is no customer service help on that front either.
Seth
5.0
Reviewed Feb 14, 2020This course did great at giving you a basic understanding to social media analytics. The lectures were entertaining, informative, and opened my mind to understanding how businesses interpret social media data and use it to their advantage.
Sofia
5.0
Reviewed Mar 29, 2020Incredibly useful: everything I have learnt is practical and I immediately applied my new knowledge to my job. Brilliant! The material, from Excel templates to the articles, to the recommendation for new softwares is great.
Melanie
5.0
Reviewed Nov 12, 2017Very useful tools presented, great explanations and perfect walk through with Excel.
Sunanda
5.0
Reviewed Jan 16, 2025The was extremely good. Learned a lot
Kayiranga
5.0
Reviewed Oct 20, 2020Helpful in doing business
Ahmad
5.0
Reviewed Sep 9, 2023Good course i like it
Alvin
5.0
Reviewed Dec 23, 2020Love this course..
Khoder
5.0
Reviewed Jan 30, 2021I really like it
Sigita
5.0
Reviewed Dec 13, 2020Thank you!
SHARIQUE
5.0
Reviewed May 24, 2020NICE
Nicole
4.0
Reviewed Dec 2, 2020Course was good overall, but felt more up-to-date information should have been used since the social space is so fast-moving. Also, had an issue finding some articles assigned for reading, likely due to the date of release. This was a challenge.
Monica
4.0
Reviewed Oct 11, 2018Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good