SH
5.0Reviewed Sep 2, 2019
This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.
Optimizing a Website for Google Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Status: Content Optimization
Status: Competitive Analysis
IntermediateCourse13 hours
Featured reviews
D
4.0Reviewed Apr 6, 2021
The course was very good. Overall, the courses in this specialization require tools that are no longer free to use. It would be really helpful to have something provided for the duration of the class.
SP
5.0Reviewed Nov 24, 2020
Amazing! must do for the people who wants to work in the SEO and Web optimization field. General people and Entrepreneurs who owns and manages their own site can also find this course really helpful.
AA
5.0Reviewed Nov 30, 2022
Excellent... Thank You, Coursera.org offering this Amazing course. It increases my knowledge in Optimizing the Website Google search...Thank you, Teacher, for the way you teach was amazing :)
SR
5.0Reviewed Jan 16, 2017
This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.
MT
5.0Reviewed Dec 12, 2021
Well detailed and elaborative. I really like this course, I learn a lot in this course and I believe it will add value in my career growth.
AH
5.0Reviewed May 22, 2017
Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!
NR
4.0Reviewed Aug 29, 2020
Amazing course I have learned a lot from it but it is very theoretical.they need to work on practical demonstration as well as some tools learning
AP
5.0Reviewed Apr 6, 2020
Absolutely amazing course, so much detailed information. Definitely recommend for anyone who wants to learns how to optimize a website for search
EL
5.0Reviewed Nov 22, 2017
Very good course over all. I think the last exercise in Local SEO wasn't optimized as what was requested and the evaluation criteria differed quite a bit.
RC
4.0Reviewed Nov 19, 2017
Quite a good course overall. However, the Google+ My Business pages section (which makes up a large amount of the assessment/project in week 3), is quite out of date.
SW
4.0Reviewed Aug 9, 2017
This course introduced me to the art of Optimizing a Website for Search through the exploration and critical analysis of a wide variety of genres.