JJ
5.0Reviewed Aug 7, 2020
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
Digital Marketing: Platforms, Data, and Technologies
Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Status: Marketing Analytics
Status: Digital Analysis
BeginnerCourse12 hours
Featured reviews
TC
5.0Reviewed Aug 31, 2020
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
IN
4.0Reviewed May 2, 2020
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
MD
4.0Reviewed Sep 20, 2015
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
KM
5.0Reviewed May 31, 2017
Wonderful course that gave a lot of insight and adequate case studies. The lecturer was fantastic, quite easy to listen to and making everything seem interesting. Great job!
KI
5.0Reviewed Aug 1, 2019
I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb! Thanks, I really enjoyed!
OA
5.0Reviewed Feb 29, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
AB
4.0Reviewed Apr 17, 2021
Second part of Digital Marketing analytics, with clear concepts and well instructed by a professor who is also a practical expert in the field. I missed more content density.
YD
4.0Reviewed Oct 15, 2015
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
SA
5.0Reviewed Jul 16, 2020
A well organised and designed course. Mr. Kevin Hartman is a superb teacher who makes learning quite interesting. I recommend this course to everyone interested in marketing.
ML
4.0Reviewed Feb 14, 2018
For me it was amazing to learn about Visualization. I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves
LW
5.0Reviewed Sep 22, 2015
Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.