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Business Analytics

Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making. The courses in this Specialization will focus on strategy, methods, tools, and applications that are widely used in business. Topics covered include: Data strategy at firms Reliable ways to collect, analyze, and visualize data–and utilize data in organizational decision making Understanding data modeling and predictive analytics at a high-level Learning basic methods of business analytics by working with data sets and tools such as Power BI, Alteryx, and RStudio Learning to make informed business decisions via analytics across key functional areas in business such as finance, marketing, retail & supply chain management, and social media to enhance profitability and competitiveness.

Status: Internal Controls
Status: Analytical Skills
BeginnerSpecialization

Top reviews across Business Analytics

NP

Reviewed May 12, 2020

This class was great, you get to learn the basics of R, I have no previous experience with programming languages and I feel in a much better place, after taking this class. I highly recommend it.

AK

Reviewed Jun 12, 2020

This course is ok for those who are looking fora good understanding of the concept of data visualization. However, there is no hands-on training on any of the data visualization tools.

LM

Reviewed Aug 31, 2022

A course to learn some notions to apply data science in business. I would have liked more examples, but still, it is a good starting point to specialise in this knowledge.

YY

Reviewed Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

AN

Reviewed Oct 20, 2024

Overall, I highly recommend the Applying Data Analytics in Accounting course to anyone who is interested in learning more about the use of data analytics in the accounting profession.

HM

Reviewed Aug 4, 2025

All the lectures have been very helpful and all the quiz and assignment has helped alot to understand

MS

Reviewed Apr 23, 2021

Informative and well-paced course that with a manageable workload for someone interested in a first step towards an MBA.

SN

Reviewed Apr 3, 2025

Very much learning course, got to know about many things .

IK

Reviewed Oct 20, 2022

T​his course was beyond my expectations and i learned a lot from it. Thankyou GIES!

N

Reviewed Nov 11, 2024

A big Thumbs up to Professor Guymon for the fantastic knowledge transfer.

RP

Reviewed Sep 3, 2019

It was great to give me a better understanding about the way how we can structure and systematically deliver a great data visualization. It will definitely improve my communication.

SS

Reviewed Jan 3, 2021

Very informative. Good beginning to start the journey into analytics for marketers.

Learner reviews across Business Analytics

Showing: 20 of 77

Tyler
Course: Introduction to Applied Business Analytics
2.0
Reviewed May 11, 2020Course: Introduction to Applied Business Analytics
M
Course: Introduction to Applied Business Analytics
5.0
Reviewed May 14, 2022Course: Introduction to Applied Business Analytics
Erwin
Course: Introduction to Applied Business Analytics
4.0
Reviewed Sep 14, 2020Course: Introduction to Applied Business Analytics
Nayeli
Course: Introduction to Applied Business Analytics
5.0
Reviewed May 12, 2020Course: Introduction to Applied Business Analytics
Gustavo
Course: Introduction to Applied Business Analytics
5.0
Reviewed Feb 27, 2023Course: Introduction to Applied Business Analytics
DucDuy
Course: Introduction to Applied Business Analytics
5.0
Reviewed Dec 13, 2020Course: Introduction to Applied Business Analytics
Long
Course: Introduction to Applied Business Analytics
4.0
Reviewed Apr 27, 2021Course: Introduction to Applied Business Analytics
Sriram
Course: Introduction to Applied Business Analytics
4.0
Reviewed May 12, 2020Course: Introduction to Applied Business Analytics
Deepjyoti
Course: Introduction to Applied Business Analytics
4.0
Reviewed May 11, 2020Course: Introduction to Applied Business Analytics
Konstantinos
Course: Introduction to Applied Business Analytics
4.0
Reviewed Nov 14, 2021Course: Introduction to Applied Business Analytics
Ebenezer
Course: Introduction to Applied Business Analytics
4.0
Reviewed Oct 27, 2022Course: Introduction to Applied Business Analytics
Vrushali
Course: Introduction to Applied Business Analytics
4.0
Reviewed May 22, 2023Course: Introduction to Applied Business Analytics
Shellyann
Course: Introduction to Applied Business Analytics
4.0
Reviewed Nov 25, 2024Course: Introduction to Applied Business Analytics
Douglas
Course: Introduction to Applied Business Analytics
3.0
Reviewed Mar 5, 2023Course: Introduction to Applied Business Analytics
Pawel
Course: Introduction to Applied Business Analytics
1.0
Reviewed May 7, 2020Course: Introduction to Applied Business Analytics
John
Course: Introduction to Applied Business Analytics
1.0
Reviewed May 9, 2020Course: Introduction to Applied Business Analytics
Viral
Course: Introduction to Applied Business Analytics
1.0
Reviewed May 10, 2020Course: Introduction to Applied Business Analytics
Elchin
Course: Introduction to Applied Business Analytics
5.0
Reviewed Jun 12, 2024Course: Introduction to Applied Business Analytics
David
Course: Introduction to Applied Business Analytics
5.0
Reviewed Apr 24, 2022Course: Introduction to Applied Business Analytics
Yuda
Course: Introduction to Applied Business Analytics
5.0
Reviewed Dec 18, 2021Course: Introduction to Applied Business Analytics