Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
VS
Excellent and insightful course. Great understanding of digital marketing and customer behavior. Practical concepts with relevant real-world examples. Easy to understand and highly engaging.
DB
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
ML
Very good insight in to theory of DMA terminology and review of tools that could be potentially used. Helped me to broaden my perspective and understanding of Digital marketing analytics.
OA
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
GP
Great insights and well-structured course. The readings and interviews were of great quality and helped me to gain a superior understanding of the role of Digital Media in Marketing.
FJ
This is a useful and excellent course. This is where I want my career to go. I want to plan campaigns and also study analytics on helping with strategy as well as seeing results.
AM
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
MW
Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.
OA
A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.
DN
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
KI
I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb! Thanks, I really enjoyed!
SD
Good course! Clear instructions and comprehensive with no tricky lingo and issues.Very much enjoyed the easy of teacher. Thanks for the information and I am putting it into works as we speak.
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Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
One gets one star as giving it no stars is not possible. This course is completely irrelevant to the program unless you are one of those 50-somethings that still moans about how your vinyl records sound better that the tracks on Spotify. I seriously considered giving up on the certificate altogether just so I would not have to waste my time reminiscing about typewriting and turntables. It is appalling that a world-class university set up a program that is so old fashioned it adds nothing valuable to today's aspiring digital strategists.
I do not recommend it. The material could be well be compressed into 1 module, and the examples are a bit dull actually. You could give a better use to your time.
Thank you! I really enjoyed your style of teaching and the fact you made everything fun. I learned a lot and I wish I could actually take your courses in person. Thank you again!!!
Wish to Congratulate Prof Aric for explaining the concept very thoroughly. His classes are amazing. The learnings he imparts stays as part of one's life. hanks Prof.
Best class of the digital marketing certification program. Great content and instructor. Aric Rindfleisch creates thoughtful and compelling classes. Best teacher by far in the Digital Marketing U of I study. I've been in marketing for over twenty years, so I've worked with a lived through a lot of digital marketing application. Courses are a nice refresh but seldom enlightening. The Marketing in an Analog World was a a nice surprise - thought provoking and focused in a an area that is all too easily dismissed in our rush to digitization.
Excellent!. This course gave me a knowledge base on how the Marketing is taking advantage of the Synergy between the Analog and the Digital World.
Totally course filler. Trrelevant topic and information for a specialization focused on digital marketing. Thus all material are so outdated. It was just interesting, but irrelevant.
Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.
Prof. Aric Rindfleisch his heart and soul into his lectures and is very engaging.
The course help me to connect all the other courses and to think critical about the digital revolution. Certain things have to become digitized, but certain are better to be left unchanged.
This is an interesting concept but feels extremely stretched. Course lack material to discuss for 4 weeks fillers have been added but it feels forced.
Two peer graded assignments per week is overkill.
Aric is the worst. All of his classes are a waste of time and super annoying. I don't need to see you eat a candy bar.
A very introductory course not and is worth it.
i dont like this course
Excellent course, Prof. Rindfleisch has done an excellent creation as there is little material and discussion around how Digital and Analog are coexisting. He has created an analytical frame to this subject and allows the student to reflect on how things are advancing, blending both worlds, giving as a final product a conclusion. There will be analog things that won't be surpassed by the digital and instead will only be benefitted from it, keeping its essence or transforming it.
I loved how this course was the most engaging of all. The lecturer used innovative ways to capture my attention like showing the adults colouring a book and him smashing a tomato to get a concept across. This was a particularly fun course that constantly kept me engaged. University of Illinois should make more of its courses as captivating and engaging as this one.
It is incredible amazing course, first time I see the title; I wasn't excited, because I didn't know what it is about. But when I started learning I've surprised the amount of useful information. It's really an important course I advise everyone to enrol in. I really like the Instructor's way of explanation, he makes the course easy to understand.
I enjoy the course very much. I like the format and the explanation of all the concepts without entering too much in technical stuff. Conceptual thinking about building digital marketing strategies is really what I need. Thanks to Professor Rindfleisch and his staff!
Lecture videos provided easy to understand concepts in layman's terms, especially for those new to Marketing as a subject. Professor Rindfleisch's jolly spirit was captured well and made each video enjoyable to watch while making learning fun.
excellent course. recommended only only for people persuing elarning in DIgitial Marketng .. But to all. this is a course which will make one realise how digital is good and bad .. and how to we go or go along with.