Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram. Whether you’re new to digital marketing or managing your own channels for your business, this six-course program, developed by experts at Meta and Aptly, will equip you with the skills to grow engaged communities and use social media tools strategically. You’ll get hands-on experience with platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok and more—and have the opportunity to explore how generative AI is used in social media marketing. Upon successful completion of this program, you’ll: Pass a certification exam that validates your skills in digital and social media marketing Earn the Meta Digital Marketing Associate Certification Gain a credential that is ACE® recommended, which means you may be eligible for college credit at participating institutions.
RL
I​ love the simulation and the assignments. It's very helpful. Isn't just an exam for me, but to assess myself as well, if I fully understood the lesson or if there's anything I missed. Thank you.
HA
Coursera is a globally recognized platform that supports keen learners who want to grow their careers with thousands of courses with advanced learning skills. Love to be the part of Coursera.
PG
Mr. Daniel Kobe has really taught this course very well and effectively. The course is well designed and gives you the confidence to start will Social Media Advertising today itself.
TJ
very insightful course. You can learn practically how to run a Facebook Ad and all the problems and requirements around it. Would recommend to anyone who wants join the digital marketing community.
KD
Excellent course and kudos to Anke for delivering this in a most comprehensive and brief manner. The course material, quizzes and videos are some of the best i have come across.
GS
A​ssignments were fun to do and the instructors were very helpful. The exam was pretty tricky in response to the questions taught in the course.
MS
The course is great. Not only you'll understand about social media marketing in general, but you also have to create some peer-reviewed assignments to make you understand the concept throroughly.
MY
I really loved the final test for this course since it's very hands-on and required us to use our theoretical knowledge and skills onto the content given to be able to answer the questions.
CV
Very worth it! I learned a lot and the topics are very oriented to people who will use Facebook and Instagram for their marketing campaigns - which is most likely everyone!
MM
If you want to know about Meta Ads in details. This is the in-depth fundaments, that'll help you whether you want to do deep knowlege about Meta Ads. Trust me, Instructor is simply awesome.
NM
Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.
OJ
I highly recommend this course to anyone considering career in social media marketing, great course and interesting tutors.
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The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.
Maybe I'm judging it too harshly, because it IS targeted to beginners. I found it overly simplistic. In the end, I didn't bother watching the videos because the assignments could be easily done in under 5 minutes without watching the content. I found the second week in particular very redundant. Most people already know about Facebook, Instagram, etc. It was nothing new. Same for the final week. I honestly didn't bother watching the videos at all and simply took the test, which I had 100% success at, because it was that easy.
I'd personally only take this course for the certificate that it gives. It doesn't have much value beyond that.
The course is extremely helpful and is taught in a very engaging way. Anke is a superb instructor who believes in clearing the concepts through real-life examples, making learning easy and effective.
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
The course is excellent. I just have one suggestion The peer-graded assignments should be cross-checked and detailed evaluation with examples should be provided so we can check our mistakes. Thanks
Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.
I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much
I like the fact that the session are short yet very clear and to the point
The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view
Very good course from Meta. Very good teaching from Anke. Overall, an impressive course. I want to learn more from Meta. Thank you Meta for reaching out to the Youth in Africa. We are indeed grateful.
It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.
Thank you so much, Anke! It was a wonderful journey learning Introduction to Social Media Marketing. As heavy user of social media, it is really great to learn academically and officially!!!!
I learned a lot from this course. It explains the basics (which I knew already) but they expand it and give you proper tips to plan out your marketing plan. It is good to go back and learn it again.
Thank you Facebook & Coursera for operating the course, bringing myself closer to the learning opportunity to understand and step-by-step approaching Social Media Marketing education in a much more effective, fun, engaging way through not just learning the knowledge but also the assignments that made the whole learning experiences worth the investments!
I have a better understanding about Social Media Marketing now after participating the course on Coursera, thank you for the knowledge!
And here is my Certification!
https://coursera.org/share/12dda4c40c3b541c77311bbfff7656f1
If you're someone like me with business ideas but you want to build a solid foundation before you go headfirst into things, then this is a great way to start. I was actually able to help fine-tune my business proposal and gave me great insights with social media marketing strategies tailored to your type of business. Would definitely recommend you do it to increase your knowledge and business production. The students are amazing and gave great reviews and help motivate you to do more. 5+ Star
A very interesting introduction to the social media marketing world. It contains all the basics and very well explained in a fun and energetic way by the instructor with real-world examples.
what a fun ad interesting way to learn about social media. Regardless of your career, it is for common knowledge, convertation, business....anyone can learn from this course.
i have learned a lot from this course, understand ing the unique characteristics of the platforms as well as how to target your audience... the customer journey is something that meant a lot to me and yes thanks once again for all the information shared :)
This course is very enlightening. Even though I have been on social media and earned money using it, this course has opened my eyes to more opportunities! Thank you so much Anne!
The course covers all the basics you are gonna need. It all starts with making a business account on some of the most famous social media platforms. The course gives you all the basic knowledge you need to become a social media marketer. You will learn how to make SMART goals and KPIs related to those goals. You will also learn about your target audience and how to make them engage with your product. Overall in this course, you are going to get well-managed information about what you are going to need for being a social media marketer.