Digital Marketing Capstone
Completed by Marija Skeparoski
June 10, 2020
17 hours (approximately)
Marija Skeparoski's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Campaign Management
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Journey Mapping
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Keyword Research
- Category: Marketing Analytics
- Category: Performance Analysis
- Category: Search Engine Marketing
