Digital Marketing: Customer Engagement Strategy
Completed by TARYN ANNE RYAN
November 24, 2020
12 hours (approximately)
TARYN ANNE RYAN's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Collection
- Category: Digital Advertising
- Category: Content Marketing
- Category: Data Analysis
- Category: Loyalty Programs
- Category: Marketing Strategy and Techniques
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Generative AI
- Category: Driving engagement
- Category: Consumer Behaviour
- Category: Digital Media Strategy
