Foundations of Digital Marketing and E-commerce
Completed by Ines Jesarela Peña Heaton
January 29, 2025
12 hours (approximately)
Ines Jesarela Peña Heaton's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Marketing
- Category: Brand Awareness
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Data Storytelling
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Conversion Funnel Analysis
- Category: Web Analytics and SEO
- Category: Customer Engagement
