Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ELENI ZAKKA
June 17, 2021
18 hours (approximately)
ELENI ZAKKA's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Strategic Communication
- Category: Marketing Strategies
- Category: Communication Strategies
- Category: Cross-Channel Marketing
- Category: Personalized Campaigns
- Category: Marketing Channel
- Category: Journey Mapping
