Programmatic Advertising
Completed by Elizabeth Dapilan
May 13, 2023
11 hours (approximately)
Elizabeth Dapilan's account is verified. Coursera certifies their successful completion of Programmatic Advertising
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Skills you will gain
- Category: Digital Media Strategy
- Category: Data-Driven Marketing
- Category: Contextual Advertising
- Category: Media Planning
- Category: Target Audience
- Category: Advertising
- Category: Media Buying
- Category: Online Advertising
- Category: Google Ads
- Category: Paid media
- Category: Earned Media
- Category: Business Ethics
