- Persona Development
- Digital Marketing
- Web Analytics and SEO
- Customer Acquisition Management
- Marketing Strategies
- Keyword Research
- Target Audience
- Digital Advertising
- Google Ads
- Marketing
- Search Engine Optimization
- Lead Generation
Attract and Engage Customers with Digital Marketing
Completed by Lauren Schedler
September 18, 2023
14 hours (approximately)
Lauren Schedler's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
