Attract and Engage Customers with Digital Marketing
Completed by Vy Nguyen
April 21, 2023
14 hours (approximately)
Vy Nguyen's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Digital Advertising
- Category: Google Ads
- Category: Customer Engagement
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Persona Development
- Category: Customer Analysis
- Category: Online Advertising
- Category: Keyword Research
