Foundations of Digital Marketing and E-commerce
Completed by Thy Kathie Le Tran
November 2, 2023
12 hours (approximately)
Thy Kathie Le Tran's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Strategies
- Category: Data Storytelling
- Category: Performance marketing
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: E-Commerce
- Category: Digital Media Strategy
- Category: Brand Awareness
- Category: Web Analytics and SEO
- Category: Email Marketing
