Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by YAZHUO DONG
April 24, 2022
18 hours (approximately)
YAZHUO DONG's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Marketing Channel
- Category: Marketing Analytics
- Category: AI Personalization
- Category: Marketing Automation
- Category: Marketing Communications
- Category: Data-Driven Marketing
- Category: Media and Communications
- Category: Strategic Communication
- Category: Social Media
- Category: Online Advertising
- Category: Digital Media Strategy
