ESSCA School of Management

AI-Powered Personal Branding Specialization

ESSCA School of Management

AI-Powered Personal Branding Specialization

AI-Powered Personal Branding.

Create an authentic professional profile to strengthen your digital visibility with GenAI

Included with Coursera PlusLearn more

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Unlock new professional opportunities by creating a Professional Profile that communicates your value to employers and professional networks.

  • Accelerate your career by communicating your skills, experience, and value more effectively to employers, clients, and professional networks.

  • Strengthen your professional visibility by using GenAI to analyze, improve, and manage your online presence while staying authentic and credible.

  • Support your career growth by communicating effectively in emails, meetings, interviews, and presentations.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

October 2026

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from ESSCA School of Management

Specialization - 3 course series

What you'll learn

  • Build your Professional Profile by identifying your experiences, strengths, skills, contributions, and interests to accelerate your career.

  • Create a Professional Profile that communicates your value to employers and professional networks to unlock new professional opportunities.

  • Use GenAI to strengthen your Professional Profile and present yourself with greater confidence.

  • Define your Professional Value Proposition to clearly explain how your skills, strengths, and contributions create value for others.

What you'll learn

  • Tell your professional story clearly and memorably to strengthen your career development and professional opportunities.

  • Communicate your skills, experience, and value more effectively to employers, clients, and professional networks.

  • Write professional messages and adapt your communication to different situations, such as emails, meetings, interviews, and presentations.

  • Use Generative AI to prepare professional conversations, improve communication, and present yourself with greater confidence.

What you'll learn

  • Understand how your digital presence influences professional opportunities and shapes how others perceive you online.

  • Build a consistent and authentic professional identity across LinkedIn, professional profiles, and other digital platforms.

  • Create professional bios, introductions, and content that showcase your expertise and strengthen your professional visibility.

  • Use Generative AI to analyze, improve, and manage your online presence while staying authentic and credible.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Orsolya Sadik-Rozsnyai
ESSCA School of Management
4 Courses172 learners

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