Rolly Vestal account profile

● Spearheaded SEO strategy and content optimization, resulting in a 10% increase in total organic traffic in 2022 vs. 2021. ● Migrated the company’s website from Shopify 1.0 to Shopify 2.0, resulting in faster site speed, improved functionality, and easier management. ● Developed and implemented custom code solutions on the website to bridge functionality gaps and enhance user experience. ● Conducted keyword research and site audits to optimize website content and performance.

● Analyzed analytics data to assess digital marketing effectiveness using tools such as Google Analytics, Google Search Console and SEMRUSH. ● Created performance reports, tracked organic traffic, conversions, and engagement metrics. ● Provided insights to marketing & sales teams to optimize ad campaigns and improve ROI. ● Collaborated with developers and content teams to implement on-page & technical SEO improvements.

● Managed product listings for auto body parts by researching, uploading, and optimizing items on Shopify, ensuring accuracy and completeness. ● Sourced product specifications from vendor websites to provide detailed and informative listings for auto body parts. ● Enhanced product images to improve storefront appeal and customer engagement.