Data Analytics Methods for Marketing
Completed by Lulu Zheng
April 15, 2022
12 hours (approximately)
Lulu Zheng's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Advertising Campaigns
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: A/B Testing
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Model Evaluation
