Marketing in a Digital World
Completed by Jacqueline Burke
November 11, 2022
28 hours (approximately)
Jacqueline Burke's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Promotional Strategies
- Category: Marketing Planning
- Category: Online Advertising
- Category: Digital Marketing
- Category: Marketing
- Category: Marketing Management
- Category: Brand Management
- Category: Earned Media
- Category: Shared Media
- Category: Digital Marketing Tools
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
