Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ANANYA IMTIAZ HUSSAIN
May 3, 2020
18 hours (approximately)
ANANYA IMTIAZ HUSSAIN's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Customer experience strategy (CX)
- Category: Target Audience
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Augmented Reality
- Category: Social Media
- Category: Marketing Channel
- Category: Data-Driven Decision-Making
- Category: Consumer Behaviour
- Category: Marketing Communications
