Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Prakhar MATHUR
October 28, 2019
18 hours (approximately)
Prakhar MATHUR's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Target Audience
- Category: Customer experience strategy (CX)
- Category: Consumer Behaviour
- Category: Personalized Service
- Category: Augmented Reality
- Category: Emerging Technologies
- Category: Integrated Marketing Communications
- Category: Marketing Automation
- Category: Strategic Communication
- Category: Data-Driven Decision-Making
- Category: Artificial Intelligence
