Measure and Optimize Social Media Marketing Campaigns
Completed by Fatime Kántor
July 21, 2021
12 hours (approximately)
Fatime Kántor's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Data Analysis
