- Consumer Behaviour
- Brand Marketing
- Marketing Planning
- Advertising
- Brand Loyalty
- Marketing Communications
- Brand Strategy
- Media Planning
- Marketing Management
- Campaign Management
- Marketing Strategy and Techniques
- Integrated Marketing Communications
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Jiaqi Jin
June 13, 2024
10 hours (approximately)
Jiaqi Jin's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
