Digital Marketing Salary: How Much Can You Earn in 2024?

If you’re beginning your digital marketing job search or considering a new career in the field, you might be wondering how much digital marketers will make in 2023 and beyond.

Digital marketing salaries can vary from one role, company, or industry to another, especially considering the range of functions within digital marketing.

In this article, you'll learn more about what you can expect to earn for a variety of different digital marketing roles. Afterward, you'll explore how different factors may impact your salary, tips on how to increase your earning potential, and courses that can help you gain job relevant skills.

Did you know that nearly every US industry has seen an increase in AI-related job postings*? You can stay ahead of the curve and build job-ready skills by enrolling in Google's Digital Marketing & E-commerce Professional Certificate, recently updated with practical AI training.

Digital marketing salaries in 2024

The salary for digital marketing roles can vary considerably.

To help you get a better idea of how much you can earn, we’ve organized the table below with salaries (base + additional pay) for manager roles corresponding to the top six channels marketers are currently using to reach audiences. According to Hubspot’s 2023 State of Marketing report, the top channels include social media, web/blog, email marketing, content marketing, influencer marketing, and SEO marketing [1]. 

Use the following table as a model for your research process. All salaries listed reflect the average base pay for US roles according to Glassdoor as of July 2023. Top-rated companies hiring for these roles are sourced from Glassdoor and include a selection of companies ranked 4 stars or higher on the site by employees. 

Read more: Digital Marketing Jobs + How to Get One

What factors affect your digital marketing salary?

Now that you have an idea of salaries for different roles and a framework for exploring your options, you’ll want to consider factors that may affect your earning potential. These include: 

Education

For some digital marketing jobs, having a bachelor’s degree, graduate degree, or certifications in high-priority skills leads to a higher salary.  According to Zippia, 76.4 percent of digital marketing specialists have a bachelor's degree and 10.1 percent have a master's degree [2]. Relevant majors include business, marketing, communication, and public relations.

Experience

Your background in digital marketing may play a role in your earning potential. Experience may include employment, contract or freelance work, or even marketing your own business. 

Role 

Advanced positions in digital marketing, such as digital marketing manager ($78,232), tend to command higher base salaries than entry-level or individual contributor positions, such as digital marketing specialist ($54,819).

Skills 

Having key digital marketing skills may make you a more attractive job candidate with higher earning potential. Be sure to read job descriptions for required and preferred skills. ZipRecruiter’s Career Keyword Mapper has identified that social media marketing, Google Analytics, search engine optimization (SEO), User Experience (UX), and collaboration are among the top skills employers are listing in job descriptions as of July 2023. 

In addition, talk to recruiters and hiring managers about how your skill set might affect your salary offer.  

Company

Salaries will vary depending on a company’s size, marketing budget, and business goals. For example, Glassdoor estimates that companies like Amazon, Cisco Systems, and Disney offer digital marketing managers salaries above $100,000, while nonprofits like the YMCA and United Way offer salaries around $50,000 or $60,000.

Industry 

Similarly, the industry you work in will impact your salary range. For example, Glassdoor reports that a digital marketing manager in financial services can make an average base salary of $98,227, while a digital marketing manager in education can make $79,907 as of July 2023. 

City 

Salaries tend to vary city by city. For example, Glassdoor indicates that a digital marketer in Portland, OR, can expect to make, on average, $73,873, while someone with the same job title in Houston, TX, could make an average of $76,846. 

*US salary data is current as of July 2023, via Glassdoor. 

4 Digital marketing salary best practices 

As you conduct your job search and advance your digital marketing career, empower yourself with the following salary best practices. By taking consistent action, you can increase your earning potential and career options: 

1. Refine your job search methods.  

Research digital marketing job listings on a variety of career platforms to stay informed about the job market. Here are some questions to guide your research:  

• What are the typical digital marketing salaries for this role?

• What are the typical salaries in various industries? 

• What companies are hiring for this role, and how do employees rate them on Glassdoor and other job sites? 

• What can I learn about different companies from reviewing their social media profiles, websites, and customer reviews? 

2. Build skills and gain experience in digital marketing. 

Whether you’re looking for a job or professionalizing in your current role, it’s always a good idea to continue your digital marketing education. Doing so can lead to a more robust resume, higher salary, and greater exposure to organizations’ evolving needs.  

Common ways to continue your education include:

• Taking courses

• Getting certified

• Downloading industry reports and other resources from digital marketing leaders 

• Taking on freelance or contract work, such as designing an email marketing campaign or writing web copy

3. Build a digital marketing network. 

Having a solid network of fellow digital marketers can make it easier to discover career opportunities, learn about the latest industry trends, find a support system, and gather feedback on your digital marketing projects and endeavors. 

Here are some ways to build your network:

• Follow content creators on social media and reach out to them with questions or ideas. 

• Join professional organizations such as the American Marketing Association.

• Attend conferences and networking events. 

• Participate in online forums and discussion groups. 

• Reach out to digital marketing course instructors and classmates. 

Read more: What Is Networking? How to Grow Your Network

4. Monitor digital marketing trends. 

Industry trends in digital marketing are important to watch because they can signal shifts in consumer behavior and opportunities to market to consumers more effectively. For example, Hubspot’s Marketing Trends report indicates that short-form video content is the top emerging trend of 2023 [2]. The report also shows that mobile searches account for more online traffic than tablets or desktops and that consumers connect with brands most often through social media. 

Ask yourself these questions: 

• What connections are there between digital marketing trends, job openings across industries, and salaries? 

• Are companies allocating more of their marketing budget to hire digital marketers with expertise in what’s trending? 

• How might I discuss with my current employer ways our team can respond to trends and improve our marketing strategy? 

• What marketing methods can I practice on my own, or when taking on a freelance project, to increase my value for employers? 

Read more: How to Negotiate Your Salary: 10 Tips to Earn More

Build digital marketing skills with Coursera

Taking online courses can be a great way to learn more about digital marketing, discover career opportunities, and learn job-relevant skills. Become job ready with skills like SEO, SEM, email marketing, e-commerce, and more in the Google Digital Marketing and E-Commerce Professional Certificate.

Frequently asked questions (FAQ)