Digital Marketing: Strategy, Content & AI completion badge issued by COURSERA

Digital Marketing: Strategy, Content & AI

Completed by SAFURA SHABANOVA on August 17, 2025

Verified learner ·

Badge ID: T5q8B7fUTOKavAe31AzicA

About this Badge

This badge signifies expertise in leveraging generative AI to enhance social media strategies and streamline content creation. Earners are skilled in developing and executing comprehensive digital content strategies for effective management and governance. They are also proficient in planning and evaluating social media campaigns utilizing paid, earned, and owned media to maximize business opportunities.

Learning objectives

  • Utilize generative AI to enhance social media strategies and streamline content creation.
  • Develop and execute a comprehensive digital content strategy for effective management and governance.
  • Plan and evaluate social media campaigns using paid, earned, and owned media to maximize business opportunities.

Some of the content and skills presented have been contributed by the content provider.