Strategic Digital Marketing: Digital Marketing Channels
Completed by Xiaofeng SHI
June 3, 2026
4 hours (approximately)
Xiaofeng SHI's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Digital Marketing Channels
What you will learn
How to select and use social media platforms to reach specific target audiences.
Core SEO and SEM techniques to improve search visibility and drive traffic.
Principles for designing effective e-commerce and mobile marketing experiences.
How to integrate multiple digital channels to improve conversions and campaign performance.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Channel
- Category: Search Engine Marketing
- Category: Experience Design
- Category: Digital Marketing Campaigns
- Category: Social Media
- Category: Social Media Strategy
- Category: Marketing Strategies
- Category: Performance Metric
- Category: Digital Marketing
- Category: Campaign Management
- Category: Pay Per Click Advertising
