Strategic Digital Marketing: Digital Marketing Channels
Completed by Xiaofeng SHI
June 3, 2026
4 hours (approximately)
Xiaofeng SHI's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Digital Marketing Channels
What you will learn
How to select and use social media platforms to reach specific target audiences.
Core SEO and SEM techniques to improve search visibility and drive traffic.
Principles for designing effective e-commerce and mobile marketing experiences.
How to integrate multiple digital channels to improve conversions and campaign performance.
Skills you will gain
- Category: E-Commerce
- Category: Social Media Content
- Category: Social Media
- Category: Analytical Skills
- Category: Campaign Management
- Category: Pay Per Click Advertising
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Customer Engagement
- Category: Social Media Strategy
- Category: Marketing Strategies
