Digital Marketing Capstone
Completed by William Joseph Billeaud
July 19, 2016
17 hours (approximately)
William Joseph Billeaud's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Online Advertising
- Category: Market Research
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Email Marketing
- Category: Digital Marketing
- Category: Digital Media Strategy
