Digital Marketing Capstone
Completed by William Joseph Billeaud
July 19, 2016
17 hours (approximately)
William Joseph Billeaud's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Search Engine Optimization
- Category: Journey Mapping
- Category: Online Advertising
- Category: Market Research
- Category: Digital Marketing
