Customer Value in Pricing Strategy
Completed by Andrej Persolja
February 16, 2026
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Marketing Psychology
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Revenue Management
- Category: Analysis
- Category: Customer Insights
- Category: Case Studies
- Category: Market Research
- Category: Behavioral Economics
