Customer Value in Pricing Strategy
Completed by Andrej Persolja
February 16, 2026
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Insights
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Global Marketing
- Category: Customer Analysis
- Category: Revenue Management
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
- Category: Behavioral Economics
