Artificial Intelligence in Marketing
Completed by Fernando CARRENO
March 28, 2025
10 hours (approximately)
Fernando CARRENO's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Digital Marketing
- Category: Business Strategy
- Category: Customer Engagement
- Category: AI Personalization
- Category: Marketing
- Category: Personalized Campaigns
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Network Model
- Category: Artificial Intelligence
- Category: Network Analysis
- Category: AI Integrations
