Foundations of Digital Marketing and E-commerce
Completed by Erin Eve Elizabeth Espinola Molinas
January 13, 2026
12 hours (approximately)
Erin Eve Elizabeth Espinola Molinas's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Performance marketing
- Category: Performance Measurement
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Search Engine Marketing
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
