Measure and Optimize Social Media Marketing Campaigns
Completed by Michelle van Aswegen
October 14, 2025
12 hours (approximately)
Michelle van Aswegen's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Data Analysis
- Category: Performance Reporting
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Presentations
