How to Sell: An Overview of Fundamental Selling Techniques
Completed by Feliciano Matsinhe
February 19, 2026
2 hours (approximately)
Feliciano Matsinhe's account is verified. Coursera certifies their successful completion of How to Sell: An Overview of Fundamental Selling Techniques
What you will learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you will gain
- Category: Sales Process
- Category: Sales Strategy
- Category: Selling Techniques
- Category: Sales Presentations
- Category: Cold Calling
- Category: Sales
- Category: Customer Insights
- Category: Customer Engagement
- Category: Phone Sales
- Category: Lead Generation
- Category: Rapport Building
- Category: Closing (Sales)
