- Digital Marketing
- Social Media Strategy
- Marketing Analytics
- Social Media Marketing
- Customer Engagement
- Social Media Management
- Social Media Campaigns
- Digital Advertising
- Target Audience
- Brand Awareness
- Content Creation
From Likes to Leads: Interact with Customers Online
Completed by Jorge Herrera Echauri
September 20, 2025
21 hours (approximately)
Jorge Herrera Echauri's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
