From Likes to Leads: Interact with Customers Online
Completed by Jacob Austin Miner
September 4, 2026
20 hours (approximately)
Jacob Austin Miner's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Driving engagement
- Category: Brand Awareness
- Category: Social Media Content
- Category: Digital Advertising
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Brand Management
- Category: Branding
