Foundations of Digital Marketing and E-commerce
Completed by Erin Lanahan
January 22, 2026
12 hours (approximately)
Erin Lanahan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Marketing
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Customer Engagement
- Category: Performance marketing
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Email Marketing
- Category: Performance Measurement
