Introduction to Public Relations
Completed by Miroslava Sergeeva
November 3, 2025
25 hours (approximately)
Miroslava Sergeeva's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: AI literacy
- Category: Target Audience
- Category: Media Relations
- Category: Generative AI
- Category: Communication Planning
- Category: Program Evaluation
- Category: Performance Metric
- Category: Public Relations
- Category: Content Creation
- Category: Strategic Communication
- Category: Media and Communications
- Category: Campaign Planning
