Building Generative AI Capabilities
Completed by Lino Fidalgomatias
March 10, 2026
3 hours (approximately)
Lino Fidalgomatias's account is verified. Coursera certifies their successful completion of Building Generative AI Capabilities
What you will learn
You will learn the key strategic considerations of change management and ethics in Generative AI.
You will learn how to create a customer journey map.
Skills you will gain
- Category: AI Product Strategy
- Category: Customer Relationship Management
- Category: Responsible AI
- Category: Marketing Strategy and Techniques
- Category: Generative AI
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Data-Driven Marketing
- Category: Organizational Change
- Category: Law, Regulation, and Compliance
- Category: Marketing Management
- Category: Competitive Intelligence
