Attract and Engage Customers with Digital Marketing
Completed by Kendra Greasley
October 5, 2025
14 hours (approximately)
Kendra Greasley's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Customer Analysis
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Persona Development
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Content Optimization
- Category: Marketing Strategies
- Category: Search Engine Optimization
