Integrated and Strategic Communication Campaigns
Completed by Ghufran Al Raja
April 3, 2025
6 hours (approximately)
Ghufran Al Raja's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Business Strategy
- Category: Advertising Campaigns
- Category: Stakeholder Communications
- Category: Corporate Communications
- Category: Media and Communications
- Category: Media Strategy
- Category: Public Relations
- Category: Media Planning
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Communication Strategies
