Developing a Winning Marketing Strategy
Completed by NURSHAHELA FARHAH BINTI MD TAHIR
December 15, 2025
16 hours (approximately)
NURSHAHELA FARHAH BINTI MD TAHIR's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Brand Strategy
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Consumer Behaviour
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Marketing
- Category: Target Audience
- Category: Strategic Marketing
- Category: Market Research
