Attract and Engage Customers with Digital Marketing
Completed by João Gago
December 17, 2025
14 hours (approximately)
João Gago's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Customer Analysis
- Category: Content Optimization
- Category: Digital Marketing
