From Likes to Leads: Interact with Customers Online
Completed by Sandra Stiassni Perez
August 26, 2024
20 hours (approximately)
Sandra Stiassni Perez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Social Media Campaigns
- Category: Branding
- Category: Customer Relationship Building
- Category: Customer Engagement
- Category: Online Advertising
- Category: Advertising
- Category: Paid media
- Category: Driving engagement
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Social Media Content
