GenAI for SEO: A Hands-On Playbook
Completed by Piers Margetts
December 3, 2025
4 hours (approximately)
Piers Margetts's account is verified. Coursera certifies their successful completion of GenAI for SEO: A Hands-On Playbook
What you will learn
Apply GenAI effectively across SEO workflows to boost productivity, accuracy, and content quality while maintaining brand voice and search relevance.
Develop AI-driven SEO workflows using tools like ChatGPT, Gemini, and Claude to research keywords, cluster topics, and optimize content efficiently.
Generate and validate schema markup (JSON-LD) for articles, FAQs, and products to ensure rich results and accurate structured data.
Optimize meta titles, descriptions, and multilingual variants using GenAI tools like Semrush to improve CTRs, readability, and SEO performance.
Skills you will gain
- Category: Content Strategy
- Category: Google Gemini
- Category: Digital Marketing
- Category: Content Optimization
- Category: Generative AI
- Category: AI Workflows
- Category: Search Engine Optimization
- Category: Keyword Research
- Category: Prompt Engineering
- Category: Prompt Engineering Tools
