Social Media and Digital Marketing Fundamentals
Completed by Anisha Lett
September 29, 2024
10 hours (approximately)
Anisha Lett's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Digital Marketing
- Category: Social Media Strategy
- Category: Digital Marketing Campaigns
- Category: Digital Transformation
- Category: Content Marketing
- Category: Content Creation
- Category: Business-To-Consumer
- Category: Social Media Content
- Category: Marketing
- Category: Content Scheduling
- Category: Digital Content
- Category: Social Media
