Market Research and Consumer Behavior
Completed by Sarah Gardiner
July 29, 2025
6 hours (approximately)
Sarah Gardiner's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Business Research
- Category: Research Design
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Research Methodologies
- Category: Data Collection
- Category: Surveys
- Category: Data Analysis
- Category: Customer Insights
- Category: Decision Making
- Category: Survey Creation
- Category: Marketing Psychology
