Data Analytics Methods for Marketing
Completed by Palak Wadhwa
June 5, 2026
12 hours (approximately)
Palak Wadhwa's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: A/B Testing
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Customer Analysis
